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Bulleted list

A set of short, separate lines, each marked with a bullet, used for parallel items like options, facts or steps.

Say it to an AI

Check-in message to a guest arriving tomorrow. Make it scannable: a one-line greeting, then a bulleted list with a bold label per item (check-in, address, door code, Wi-Fi, parking, checkout), then a one-line sign-off. No paragraphs around the facts.

How an expert would brief the stronger version of “Check-in instructions”.

See it

Try it as a puzzle →

A vacation-rental host messages a guest the day before arrival with everything they need to get in.

Study A · the stronger one
Study B · the weaker one

Why: A turns six facts into six bullets; B strings them together with 'and', 'then' and 'if'.

More ways experts use it

  • Short rescheduling email: one sentence on why the 14 October delivery can't happen, then the three options as a bulleted list with a bold label and the money consequence for each. Close with a clear call to action: reply with your choice by Friday 9 October.

    Delivery rescheduling email · Writing & copy
  • All-staff email about next week's office move. One-line intro, then the actions as a scannable bulleted list in date order with each date in bold, then where to ask questions. No backstory and no wall of text; keep it under 70 words.

    Office move update · Writing & copy

Related words

  • Call to action
  • Scannability
  • Chunking
  • Plain language
  • Corporate jargon
  • Nominalization
  • Weasel words
  • Proof point

Room 1 · Essentials

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