Briefle words · Writing & copy
Negative language
Words like 'no', 'not', 'cannot' and 'never' that tell readers what they can't do and set a cold, restrictive tone.
Say it to an AI
Five one-line house rules for a holiday cabin listing. Use positive framing: lead each with what guests can do or get, keep every limit accurate, avoid negative language like 'no' and 'not permitted', and give quiet hours a friendly reason.
How an expert would brief the stronger version of “Holiday cabin house rules”.
See it
Try it as a puzzle →The 'Good to know' section on a holiday-rental listing, read by guests deciding whether to book.
Why: All five of A's rows hinge on 'No', 'Non-' or 'not'; B uses none, apart from a gentle 'sorry, no cats'.
Related words
Room 2 · Tone & voice
Learn “Negative language” in a five-minute lesson