Briefle words · Writing & copy
Next steps
Copy that tells the reader what will happen now and what, if anything, they need to do, so nothing catches them off guard.
Say it to an AI
Quote email to Jess and Omar after our call: warm thank-you, the package as three bullets, then close with a clear call to action (reply 'Book it' by Fri, Oct 9) and the next steps (contract and $500 deposit link, date held until then).
How an expert would brief the stronger version of “Wedding quote email”.
See it
Try it as a puzzle →A wedding photographer sends a couple the quote they talked about on a discovery call.
Why: A says the contract and a $500 deposit link will follow the same day; B leaves the process a mystery.
Related words
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