Briefle words · Writing & copy
Positive framing
Saying what people can do or what is included rather than what is forbidden or missing, without changing the facts.
Say it to an AI
Five one-line house rules for a holiday cabin listing. Use positive framing: lead each with what guests can do or get, keep every limit accurate, avoid negative language like 'no' and 'not permitted', and give quiet hours a friendly reason.
How an expert would brief the stronger version of “Holiday cabin house rules”.
See it
Try it as a puzzle →The 'Good to know' section on a holiday-rental listing, read by guests deciding whether to book.
Why: A's 'Non-refundable if cancelled less than 7 days before arrival' becomes B's 'Free cancellation up to 7 days before arrival': the same policy.
Related words
Room 2 · Tone & voice
Learn “Positive framing” in a five-minute lesson