Briefle words · Writing & copy
Preview text
Also called preheader
The short line inboxes show after an email's subject, taken from the email's first text unless you set it yourself.
Say it to an AI
Fare-alert email for Boston subscribers following Lisbon. Subject 'Lisbon fares just dropped', and write a custom preview text that adds the concrete details: route, lowest price, month and the Sunday deadline. Keep the preheader under 90 characters so it survives lock screens.
How an expert would brief the stronger version of “Fare alert email”.
See it
Try it as a puzzle →A travel-deals app emails subscribers who follow Lisbon when fares from their home airport fall.
Why: B sets it to 'Boston to Lisbon round trips from $412...'; A shows the default 'View this email in your browser | Wayfare · Deals...'.
More ways experts use it
Card-expiry email for Quillbook customers. Treat the from name, subject line and preview text as one unit that each add new info: from 'Quillbook Billing', subject with the expiry date, preheader with the effort and what keeps working. No 'Action required' or repeated text.
Payment reminder in the inbox · Writing & copy
Related words
Room 5 · Email
Learn “Preview text” in a five-minute lesson