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Subheading

A smaller heading that divides a longer text into sections and tells readers what each part covers.

Say it to an AI

Feature list built for an F-pattern scan: icon on the left, then a short front-loaded subheading naming the feature, then a single line of supporting copy in muted grey. Someone who only reads the bold words should still get all three features.

How an expert would brief the stronger version of “Feature section”.

See it

Try it as a puzzle →

“Why Nimbus” section on the marketing site of a cloud hosting platform.

Study A · the weaker one
Study B · the stronger one

Why: B gives each feature its own subheading above a one-line description; A has none.

More ways experts use it

  • Volunteer guide for first-timers, written for scannability: four short sections under descriptive subheadings that name the task (booking, checking in, what to wear and bring, cancelling). Keep the warmth in the body copy, not in clever headings, and one or two sentences per section.

    Volunteer guide page · Writing & copy

Related words

  • Visual hierarchy
  • Call to action
  • Badge
  • Signal-to-noise ratio
  • Focal point
  • Hero metric
  • Sparkline
  • Key-value pair

Room 2 · Hierarchy & emphasis

Learn “Subheading” in a five-minute lesson

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