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Supporting icon

Also called decorative icon

An icon that helps recognize or scan a list item but isn't the message itself.

Say it to an AI

Four-item benefits list where the text leads and the icons are supporting icons: small, one muted color on a soft tinted tile, same style for all four. Keep their visual weight below the 15px semibold headings so the icons work like bullets, not decoration.

How an expert would brief the stronger version of “What's included”.

See it

Try it as a puzzle →

Benefits section on a meal-kit subscription's landing page.

Study A · the stronger one
Study B · the weaker one

Why: These icons only illustrate 'ingredients', 'recipe cards', 'box' and 'pause', so A keeps them secondary to the text.

Related words

  • Visual hierarchy
  • Call to action
  • Badge
  • Signal-to-noise ratio
  • Focal point
  • Hero metric
  • Sparkline
  • Key-value pair

Room 2 · Hierarchy & emphasis

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