Briefle words · Writing & copy
Tone shift
A sudden change in how a piece of writing sounds, which makes it feel written by different people.
Say it to an AI
Onboarding card asking users to link their bank. Keep Pocketful's brand voice, playful and plain, from headline to button, with no tone shift into legalese when you get to security: say read-only access in everyday words. About 35 words, first-person button.
How an expert would brief the stronger version of “Connect-your-bank onboarding card”.
See it
Try it as a puzzle →Step 2 of onboarding in Pocketful, a playful budgeting app for people in their twenties, asking users to link their bank.
Why: In B the text lurches from 'Let's find your money' to 'Users must authorise read-only access via a regulated third-party provider.'
Related words
Room 2 · Tone & voice
Learn “Tone shift” in a five-minute lesson