Briefle words · UI design
User intent
Also called primary task
The main thing a person is trying to find out or do when they land on a screen.
Say it to an AI
Tracking card ordered by user intent: lead with the delivery status and time window as the headline, then the progress stepper, and only after a divider the reference details like order, tracking number and carrier. Inverted pyramid, answer first.
How an expert would brief the stronger version of “Delivery tracking”.
See it
Try it as a puzzle →Order tracking card in a home-goods store's app, opened from a shipping notification.
Why: The intent here is 'when is my parcel coming?', which A answers in the first line.
Related words
Room 2 · Hierarchy & emphasis
Learn “User intent” in a five-minute lesson