Briefle words · Writing & copy
Value-add
Something new and useful to the reader that gives them a fresh reason to engage.
Say it to an AI
Follow-up to Tom, a customer who ignored our research invite last week. Don't just bump the thread; lead with the value-add (session cut to 20 minutes, new early and Saturday slots), restate the $50 gift card, and end with the booking link to keep friction low. Under 50 words.
How an expert would brief the stronger version of “Research invite follow-up”.
See it
Try it as a puzzle →A UX researcher at an accounting app follows up with a customer who didn't answer an interview invite a week ago.
Why: B adds a shorter session (20 minutes instead of 30) and new time slots; A repeats the original offer unchanged.
Related words
Room 5 · Email
Learn “Value-add” in a five-minute lesson