Briefle words · Writing & copy
Action verb
A verb that names what the reader will do or get, like 'Start', 'Get' or 'Book', rather than a generic system action.
Say it to an AI
CTA for the Tidybooks trial signup form: an action verb plus the benefit, written in first person, 'Start my free trial'. Keep 'No credit card required' as the reassurance line right under it. Never 'Submit', 'Sign up' or 'Continue'.
How an expert would brief the stronger version of “Free-trial signup button”.
See it
Try it as a puzzle →The signup form for Tidybooks, bookkeeping software, where a bakery owner has just filled in her details.
Why: 'Start' plus the object 'my free trial' in B, versus the system-centered 'Submit' in A.
Related words
Room 4 · Persuasion
Learn “Action verb” in a five-minute lesson