Briefle words · Writing & copy
Attribution
Naming the source behind a quote or claim, with enough detail that readers can judge or check it.
Say it to an AI
Social proof section for clinic owners on the pricing page: two stat cards with exact numbers (2,400 clinics, 38% fewer no-shows in 90 days) and one testimonial with full attribution, where the customer describes a measurable before-and-after in her own words. No vague superlatives.
How an expert would brief the stronger version of “Customer proof section”.
See it
Try it as a puzzle →A section on the pricing page of Bookwell, appointment-booking software for dental and physio clinics.
Why: 'Dr. Priya Nair, Owner, Harbor Dental (3 locations)' versus the anonymous-feeling 'Dana K., Practice owner'.
Related words
Room 4 · Persuasion
Learn “Attribution” in a five-minute lesson