Briefle words · Writing & copy
Descriptive headings
Headings that plainly state the topic or task of their section, so readers can find what they need without reading everything.
Say it to an AI
Help center article on cancelling, chunked into short sections under descriptive headings that match the reader's situation: 'If you subscribed on our website', 'If you subscribed on iPhone or iPad', then when access ends and what happens to their data. One or two sentences each, with UI labels in bold.
How an expert would brief the stronger version of “Cancel subscription help article”.
See it
Try it as a puzzle →A meditation app's help center article for subscribers who want to cancel their plan.
Why: B's 'If you subscribed on iPhone or iPad' matches the reader's own situation; A has no headings to scan.
Related words
Room 3 · Structure
Learn “Descriptive headings” in a five-minute lesson