Briefle words · Writing & copy
Nominalization
Turning a verb into an abstract noun, like 'make a decision' instead of 'decide', which makes sentences longer and hides who acts.
Say it to an AI
Team-chat announcement to all staff: from March 1, expenses go through the Clearclaim app. Plain language, no corporate jargon, written in second person with verbs, not nominalizations. Three short lines: what changes, what you do (photo within 7 days), when you get paid.
How an expert would brief the stronger version of “Expense process announcement”.
See it
Try it as a puzzle →The finance lead at a 200-person company tells everyone in team chat how expense claims work from next month.
Why: B's 'receipt capture' and 'reimbursements will be processed' hide the actions; A uses verbs: 'snap a photo', 'you'll be paid back'.
Related words
Room 1 · Essentials
Learn “Nominalization” in a five-minute lesson