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Lede

Also called lead

The opening sentence or paragraph of a piece, which should carry its most important point.

Say it to an AI

Service-change notice for everyday riders, written as an inverted pyramid: the headline and lede say which trains stop, on which dates, and what replaces them. Then the practical impact (extra time, weekdays unaffected), and the reason for the work last in one short line.

How an expert would brief the stronger version of “Line closure news post”.

See it

Try it as a puzzle →

A city transit agency posts a service-change notice on its website's news page for everyday riders.

Study A · the stronger one
Study B · the weaker one

Why: A's lede is 'Line 4 trains won't run… on Saturdays and Sundays'; B's lede is 'Since 1978, Line 4 has been the backbone of travel'.

Related words

  • Call to action
  • Inverted pyramid
  • Scannability
  • Subheading
  • Chunking
  • Wall of text
  • Nominalization
  • Bulleted list

Room 3 · Structure

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