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Next step

A concrete action, owner and timeframe stated at the end of a message so the reader knows exactly how to move forward.

Say it to an AI

Patient-portal message with blood test results: say plainly that almost everything is normal and vitamin D is low but easy to treat, then end with one clear next step and call to action: book a 10-minute phone call this week, with a 'Book a call' button and the clinic number. No hedging.

How an expert would brief the stronger version of “Test results message”.

See it

Try it as a puzzle →

A family doctor sends a patient their blood test results through the clinic's patient portal.

Study A · the weaker one
Study B · the stronger one

Why: B says who (Sam), what (a 10-minute phone call), when (this week) and why (to get a prescription).

Related words

  • Call to action
  • Inverted pyramid
  • Scannability
  • Subheading
  • Chunking
  • Wall of text
  • Nominalization
  • Bulleted list

Room 3 · Structure

Learn “Next step” in a five-minute lesson

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AI can build almost anything. The bottleneck is saying what you want.
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