Briefle words · Writing & copy
Risk reversal
Copy that removes the buyer's risk, such as a guarantee, free cancellation or a reminder before billing.
Say it to an AI
Paywall for Stillpoint Premium after the third free session. Three benefit bullets, CTA 'Start my 7-day free trial', and put the risk reversal directly under the button as microcopy: price after trial, cancel in 2 taps, reminder 2 days before the first charge.
How an expert would brief the stronger version of “Meditation app paywall”.
See it
Try it as a puzzle →Stillpoint, a meditation and sleep app, shows this upgrade screen after a user finishes their third free session.
Why: A's 'Cancel anytime in 2 taps, and we'll remind you 2 days before you're charged'.
Related words
Room 4 · Persuasion
Learn “Risk reversal” in a five-minute lesson