Briefle words · Writing & copy
Testimonial
A quote from a real customer about their experience with a product.
Say it to an AI
Social proof section for clinic owners on the pricing page: two stat cards with exact numbers (2,400 clinics, 38% fewer no-shows in 90 days) and one testimonial with full attribution, where the customer describes a measurable before-and-after in her own words. No vague superlatives.
How an expert would brief the stronger version of “Customer proof section”.
See it
Try it as a puzzle →A section on the pricing page of Bookwell, appointment-booking software for dental and physio clinics.
Why: A's quote describes a measurable change ('14 no-shows a week to 5'); B's ('a real difference to our no-shows') makes the same point with nothing to measure.
Related words
Room 4 · Persuasion
Learn “Testimonial” in a five-minute lesson