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Briefle words · Writing & copy

Transitions

Words or sentences that connect one paragraph to the next and show how the ideas relate (cause, contrast, result).

Say it to an AI

Short director's letter to donors that reads as one argument: signpost the three parts in the opening line (reach, cost, what's next), then use clear transitions so growth leads to the cost rise and the cost rise leads to the new training model. Four brief paragraphs, honest and warm.

How an expert would brief the stronger version of “Nonprofit annual letter”.

See it

Try it as a puzzle →

A children's literacy charity publishes its director's yearly update to donors on its website.

Study A · the stronger one
Study B · the weaker one

Why: A's 'That growth came at a price' and 'So in 2027…' show cause and effect; B's paragraphs just follow one another.

Related words

  • Call to action
  • Inverted pyramid
  • Scannability
  • Subheading
  • Chunking
  • Wall of text
  • Nominalization
  • Bulleted list

Room 3 · Structure

Learn “Transitions” in a five-minute lesson

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