Briefle words · Writing & copy
Voice of the customer
Also called VoC
The exact words and phrases customers use to describe their problem, gathered from reviews, interviews and support tickets.
Say it to an AI
Search ad for Tandrow aimed at roommates. Write it in the voice of the customer: lead with the pain point in their words (chasing roommates for rent, awkward 'you owe me' texts), then the outcome (everyone pays on the 1st, automatically). No internal feature names or jargon.
How an expert would brief the stronger version of “Search ad for a bill-splitting app”.
See it
Try it as a puzzle →Tandrow, an app that splits rent and utilities between roommates, bids on searches from people sharing a home.
Why: A's 'Stop chasing roommates for rent' and 'hey, you still owe me' sound like a real complaint; B sounds like a spec.
Related words
Room 4 · Persuasion
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