Briefle words · Writing & copy
Corporate jargon
Also called buzzwords
Stock, important-sounding business phrases that add formality but carry little concrete meaning.
Say it to an AI
Team-chat announcement to all staff: from March 1, expenses go through the Clearclaim app. Plain language, no corporate jargon, written in second person with verbs, not nominalizations. Three short lines: what changes, what you do (photo within 7 days), when you get paid.
How an expert would brief the stronger version of “Expense process announcement”.
See it
Try it as a puzzle →The finance lead at a 200-person company tells everyone in team chat how expense claims work from next month.
Why: B opens with 'ongoing efforts to optimize operational efficiency' and 'centralized expense management solution', which tell the reader nothing they can act on.
Related words
Room 1 · Essentials
Learn “Corporate jargon” in a five-minute lesson